Ruska Roma Training Website - Terms of Use

Effective Date: March 19, 2025
Last Updated: April 23, 2025

1. Introduction

The Ballerina Ruska Roma training program (the "Service") is an online and augmented reality (“AR”) experience provided to Lions Gate Entertainment Inc. (the “Sponsor”) by Stellar Agency, Inc (the “Developer”). These Terms and Conditions (the "Terms") govern your access to and use of the website, games, and AR experiences (collectively, the "Site"). By accessing or using the Site, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you do not agree to these Terms, do not use the Site.

2. Eligibility

You must be at least 18 years old and a legal resident of the United States to participate. By registering, you confirm that you meet these eligibility requirements..

3.  Data Collection, Processing, and Privacy

The Sponsor is the data controller and the owner of all intellectual property (IP) on the Site. The Developer is the data processor responsible for the creation and maintenance of the Site, on behalf of and at the direction of the Sponsor.  Please carefully review the privacy policy (https://www.lionsgate.com/legal/privacy-policy) of the Sponsor for complete details on how your information is handled, including your rights under applicable privacy laws.

3.1.  Data Collected. Personal information collected in connection with your access to the Site include:

• Personal Information: Name, email address, and profile image (avatar).  
• Device Data: IP addresses, device identifiers, and browser information for functionality and security.
• Gameplay Data: Progress, achievements, and interactions with the AR environments.
• Geospatial & Camera Data: Accessed during gameplay to allow GPS to function as part of the Service but geospatial data is not stored or tracked beyond the session.  

• Geospatial data is collected solely to enable the AR functionality.
• This data allows virtual objects to be positioned in your real world environment.
• No historical geospatial data is retained by the Sponsor or the Developer.

3.2.  Purpose for Collection. Personal data is being collected for the following purposes:

• To validly enter you into the game experience.
• To verify eligibility for participation in the Ruska Roma Training Promotion.
• To enter you, upon your request, in random draws for weekly prizes and the grand prize draws.
• To contact winners and award prizes.
• To analyze the functionality and security of all features.
• To maintain the integrity and security of the Service and the Site.

3.3. Data Sharing and Retention. All data collected is governed by the Sponsor’s privacy policy (https://www.lionsgate.com/legal/privacy-policy). With respect to the Developer:  

• The Developer will not provide any data to any third parties (other than the winner data provided to the Sponsor) and guarantees that any subprocessors comply with the Sponsor's privacy policy.
• No data will be retained by the Developer beyond the period that the Site is active, from March 19, 2025 through May 25, 2025^[a][b] and then a further 30 days or, if later, until delivery of all prizes.

 3.4 Data Security Measures. On behalf of the Sponsor, the Developer takes reasonable (NY SHIELD Act Compliance) steps to safeguard your personal information, including:

• Encryption and secure data storage to protect against unauthorized access.
• Limited data collection to only what is necessary for functionality.
• User control over data, including deletion requests via support@ruskaroma.training.

• Regular security assessments and updates.
• The Developer will assist the Sponsor in processing any requests you may make regarding your data and assist in the event of any security incident.
• All data will be encrypted and only winner data delivered to the Sponsor for the purposes of prize fulfilment.
• User control over data, including deletion requests via support@ruskaroma.training.

4. Website and AR Experience Use

• The Site is optimised for modern devices (less than 3 years old). Older devices may experience reduced functionality.
• The AR experience is web-based and does not require app installation.
• Users must ensure they are in a safe, unobstructed environment while engaging in AR activities.
• Users must not play:

• In high-traffic areas;
• On or near stairs;
• On or near bodies of water.
• In or near construction zones,
• On or near private property boundaries or on property to which users do not have lawful access; or
• Near any other restricted areas.

• A pop-up safety warning will remind users to stay aware of their surroundings.

• Be mindful of weather conditions that may create hazardous playing environments.

• Every player will see different locations which will be  randomly generated upon launch.
• Coins will be unique to your vicinity and will not be visible to other users.
• If an AR coin appears within hazardous areas or on private property, Users should refresh their  browser until the coins disappear from the map and reappear in another location.

5. Liability and Assumption of Risk

Participating in any augmented reality (AR) experience inherently presents certain risks, including but not limited to:

• Physical injury or harm resulting from interactions with other individuals, outdoor activities, or environmental hazards.
•  Damage to personal property, including devices used to participate in the challenges.
•  Data breaches, unauthorized access, or other cybersecurity risks.
•  Software malfunctions, errors, or failures that may impact gameplay or devices.

By participating in the games and other features on the Site and using the Services, I voluntarily assume all risks and agree to release, discharge, and hold harmless the Sponsor and the Developer, and their respective affiliates, officers, directors, employees and technology partners (collectively, the “Released Parties”)  from any claims, damages, or liabilities arising from my participation in the Site and Services.  

You further agree that you will:

• Comply with all local laws and regulations while participating.  
• Not engage in AR activities if you are physically impaired, including as a result of consumption of alcohol or use of illegal substances.

I HAVE READ THIS WAIVER AND RELEASE OF LIABILITY AND ASSUMPTION OF RISK. I FULLY UNDERSTAND ITS TERMS AND UNDERSTAND THAT BY PARTICIPATING IN THE GAMES AND OTHER FEATURES ON THE SITE AND USING THE SERVICES, I HAVE GIVEN UP SUBSTANTIAL RIGHTS BY ACCEPTING THIS WAIVER AND RELEASE OF LIABILITY. I ACKNOWLEDGE THAT I AM AGREEING TO BE BOUND BY THIS AGREEMENT FREELY AND VOLUNTARILY, AND INTEND TO PROVIDE A COMPLETE AND UNCONDITIONAL RELEASE OF ALL LIABILITY TO THE GREATEST EXTENT ALLOWED BY LAW.

I understand and agree that the nature, extent and result of the foregoing general release shall be to bar all claims of whatsoever character, nature and kind, known or unknown, suspected or unsuspected; and in furtherance of this intention, hereby declare that I nevertheless desire to release in full all possible claims and hereby waive, to the extent they apply, the provisions of section 1542 of the California Civil Code, which reads as follows:

“A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS WHICH THE CREDITOR DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, WHICH IF KNOWN BY HIM OR HER MUST HAVE MATERIALLY AFFECTED HIS SETTLEMENT WITH THE DEBTOR.”

In addition, I hereby expressly waive application of any and all rights under any other statute or rule or principle of common law or equity of any jurisdiction, government, or political subdivision thereof, similar to section 1542. I further understand that the significance of the foregoing waivers of California Civil Code 1542 and any similar provision are that, even if I should eventually discover damage or loss in connection with the claims, I will not be permitted to make any claim whatsoever against the parties released in any jurisdiction for such damage or loss.

The foregoing waiver does not apply to liability resulting from the gross negligence or willful misconduct of any of the Released Parties.

By using or accessing the AR experience plus any other feature of the Site or Service, I affirm that I am at least 18 years of age and that I have read, understood, and agree to be bound by all terms and conditions set forth above.

6. No Purchase Necessary & Competition Rules

Participation in the experience is free and does not require any purchases. The Site contains an optional competition where users earn coins by engaging with online and AR mini-games, which coins can be used to vote for content creators, increasing your chances of winning the grand prize. Earning coins does not depend on skill or gameplay performance, ensuring compliance with sweepstakes laws. Competition Rules will be published once the Competition launches on April 28, 2025.

7. Cookie Consent

By using this Site, you agree to the use of Strictly Necessary Cookies (required for site functionality) and Measurement Cookies (used for performance tracking and service improvements). Data is not collected from anyone under the age of 18 or shared with third parties except as identified above or in the Sponsor’s privacy policy. Data is not sold and no activity is tracked outside of this Site.

8. Intellectual Property Rights

All content on the Site, including but not limited to text, graphics, logos, button icons, images, audio clips, digital downloads, data compilations, software, trademarks, service marks, and trade names, is the exclusive property of the Sponsor or its content suppliers and is protected by United States and international copyright, trademark, and other intellectual property laws.

Users are granted a limited, non-exclusive, non-transferable, revocable license to access, use and privately display  the Site and Service solely for personal, non-commercial purposes related to participation in the promotion. The use of the Sites for commercial purposes is unauthorized and may constitute infringement.

Users shall not:

8.1        Sell, resell, lend, lease, rent, or otherwise commercially use the Site, or any material or information contained therein;

8.2         Collect or use any information, data, listings, or descriptions of the Site for any reason;

8.3         Circumvent, disable, or otherwise tamper with any security technology protecting any Content, system resources, accounts, or any other part of the Site, or to attempt or assist another person to do so. It is prohibited to use or distribute tools designed for compromising security (e.g. password guessing programs, cracking tools, or network probing tools);

8.4         Create derivative works from the Site or any materials or information contained therein;

8.5         Download or copy User account information of any third party;

8.6         Use data mining, robots, or other data gathering and extraction tools on the Site;

8.7        Distribute, transfer, or post any Content on any third party website, online service, or other medium;

8.8         Modify, adapt, create derivative works from, or translate any part of the Site;

8.9         Reverse engineer the Site, decompile or disassemble the Site, otherwise attempt to obtain unauthorized access to the Sponsor’s IP (as defined below), or attempt, or encourage or assist any other person, to take any of the above

actions;

8.10         Remove or alter any copyright, trademark, or other proprietary notice contained in the Site;

8.11         Display or share the Site for public use;

8.12         Frame or utilize framing techniques to use, surround, or enclose the Site or any trademarks, service marks, logos, or other proprietary information (including:images, text, page layout, or form) of Lionsgate and/or its affiliates or subsidiaries or content providers;

8.13         Use any meta-tags or any other “hidden text” utilizing (1) the name of the Site, (2) the Sponsor and/or its affiliates, subsidiaries, or content providers, or (3) any trade names or trademarks or other copyrighted materials relating thereto;

8.14         Allow any third party to use another person’s User account; or

8.15        Reveal a User’s email and password to anyone.

The Sponsor reserves all rights not expressly granted in these Terms. Any unauthorized use terminates the permission or license granted by the Sponsor.

For purposes of these Terms, Sponsor’s IP means: (1) any and all motion pictures, images, animations, artwork, copy, or information; (2) any and all other human readable audio and/or visual elements, regardless of the form or format, accessible via the Site,

9.  COPPA Compliance Statement

Our Service is designed for and directed to individuals who are at least 18 years of age or older. We do not knowingly collect personal information from children under 13 years of age. In compliance with the Children's Online Privacy Protection Act (COPPA). By using our Service, you represent and warrant that you are at least 18 years of age and that you have the legal capacity to enter into these Terms.

10. Disclaimers and Limitation of Liability

• The Site and Service are provided on an "as is" and "as available" basis.
• Neither Developer nor the Sponsor makes any warranties, express or implied, regarding the functionality, accuracy, or security of the Service.
• To the maximum extent permitted by law, neither Developer nor the Sponsor shall be liable for any indirect, incidental, special, or consequential damages arising from the use of the Site.

11. Governing Law and Disputes

These Terms are governed by the laws of the State of New York, without regard to its conflict of law principles. Any disputes arising under these Terms shall be resolved in the courts of New York County, New York.

12. Changes to These Terms

The Sponsor reserves the right to update or modify these Terms at any time. Changes will be posted on this page, and continued use of the Site constitutes acceptance of the revised Terms.

13. Contact Information

For questions or concerns regarding these Terms, please contact support@ruskaroma.training.

By registering and using this Site, you acknowledge that you have read, understood, and agreed to these Terms and Conditions.